Brand Me! is a freelance project for Media Smart, a media literacy programme whose objective is to provide children with the tools to help them understand and interpret advertising, so that they are able to make informed choices.

Media Smart is designed for primary school children aged 6-11 years old, and the purpose of Brand Me! is to help teach these children how branding works, by letting them "brand" themselves.

This is done via a series of simple interactive steps, which invites players to configure how they look and what they would wear (ie. their "brand identity"), choose a logo and "Brand Truth", apply the brand to a product, add an advertising slogan and finally see the branded product as a television advert.

Flash 5. Finished: 16/11/2002
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